[ Google Ads · Meta Ads · TikTok Ads ]
Paid media measured against your real sales, not the platform’s report.
Senior management for Google Ads, Meta Ads and TikTok Ads, optimized to cost per quality lead or validated revenue. Remote from Lima, on US Eastern hours.
US$150K+
Monthly ad spend managed across Google, Meta and TikTok
−45%
Cost per quality lead in three months, same spend. Automotive, Meta Ads
US$318
Per reserved unit across 239 reservations. Real estate, Google Ads
4+ yrs
Running performance accounts in the US, Canada, Europe and LATAM
[ Why measurement first ]
Same accounts. Two very different stories.
Real numbers from my case studies, side by side.
Measured by the platform
- Ecommerce ROAS, Google Ads
- 60×
- Cheapest automotive lead (CPL)
- US$2.82
- Budget rule
- Lowest CPL wins
Looks great on the dashboard. Moves money in the wrong direction.
Measured against your sales
- Same ROAS, validated vs. payment gateway
- ~36×
- That lead’s quality rate (vs. 2.19% best)
- 1.10%
- Budget rule
- Cost per quality lead
Result: cost per quality lead down 45% in three months, with the same spend.
[ Entry offer · Fixed price ]
Not ready for a retainer? Start with a fixed-price audit.
Written report and review call in 5–7 business days.
Essential
US$800One platform. Account structure, keywords or audiences, and wasted spend.
Complete
US$1,500Two or three platforms, plus GA4, Google Tag Manager, pixels and Conversions API.
Real sales
US$2,500Everything in Complete, checked against your CRM or payment gateway: how much each platform over-attributes.
Credited to your first month of management, up to that month's fee, if you hire within 30 days.
[ Case studies ]
The cheapest lead is rarely the most profitable one.
Each case shows its method and what was left out. Clients anonymized.
Ecommerce · Peru ◆ Featured
Google Ads spend at 1.8% of real sales
Performance Max rebuilt by product line and split from Search. Validated against the payment gateway, not the platform report.
Automotive · Lima
−45% cost per quality lead, same budget
Lookalikes built from the CRM's quality leads, and budget moved by lead quality instead of platform CPL.
Real estate · Peru
US$318 per reserved unit
Acquisition cost of 0.33% to 0.53% of the unit price. Budget assigned by cost per reservation, not CPL.
[ Services ]
Tracking first. Then every dollar goes where it sells.
If tracking is wrong, optimizing is guessing.
Core service
Campaign management
Google Ads, Meta Ads and TikTok Ads, optimized to cost per quality lead or validated revenue. Includes the kickoff diagnosis, a Looker Studio dashboard and a monthly business review.
FromUS$900 / month
Entry offer
Measurement & attribution audit
What is being measured wrong, how much each platform over-attributes against your real sales, and the plan to fix it. Fixed price, credited to your first month of management, up to that month's fee.
FromUS$800 fixed
Add-ons
Tracking & CRM integration
GA4, Google Tag Manager, Meta Conversions API and offline conversion import from your CRM, so the platforms learn from leads that close, not from form fills.
PricingCustom quote
[ How it works ]
From first call to first optimization in about three weeks.
- 01
Diagnostic call
30 minutes on your numbers, your stack and whether we are a fit.
- 02
Website & measurement diagnosis
Tags, conversions, landing speed and the gap between platform data and your sales.
- 03
Media plan & launch
Structure, budgets and KPIs tied to business results before anything goes live.
- 04
Monthly optimization
Budget moves by cost per quality lead or validated revenue, with a written review every month.
[ FAQ ]
Questions clients ask before the first call.
What’s the minimum ad budget?
US$5,000 a month for management. Below that, the audit is the better first step.
Why a 3-month initial term?
It’s a conservative window: the platforms need a learning phase before changes show in results. It’s negotiable.
Who owns the ad accounts and the data?
You do. Ad accounts, pixels, pages and data stay under your name, so you never have to give them up if we stop working together. You pay the platforms directly and keep a valid payment method so campaigns don’t pause. I’m responsible for budget control, and I can help you create and set up accounts before launch.
Can you fix a restricted or blocked account?
Not issues that started before I joined. I don’t contact Meta or Google support on your behalf about restrictions or blocks I wasn’t involved in. Once they’re resolved, I can take the account.
Is ad spend included in the fee?
No. You pay the platforms directly. My fee covers strategy, management and reporting.
What if my tracking is broken?
That’s what the kickoff diagnosis is for. We fix measurement before we scale spend.
How do you use AI?
To work faster, not to decide for you. AI helps me analyze search terms, anomalies and reports; I use Meta’s AI variations of creatives and copy when they meet your brand guidelines; automated rules keep budgets on track; and AI agents research your competitors: which platforms they use and what ads they run. Strategy and budget decisions stay with me.
How will I know it’s working?
A live dashboard and a written monthly review, measured in cost per quality lead or validated revenue.
[ For accounts from US$5,000 / month in ad spend ]
Let’s find out what your numbers actually say.
I take a limited number of new clients and review every request personally.